What is NaturStyle

NaturStyle is a range of permanent hair colorants, free from ammonia and resorcinol, the two most aggressive ingredients found in traditional hair dyes. All raw material used in the production of NaturStyle are of only the highest quality and production takes place in a state of the art facility. The product fully covers grey and can be re-applied after regrowth occurs.

The basis of the formulation includes plant extracts such as soya and coconut derivatives designed to reduce the potential sensitivity of the product and to nourish and improve the condition of the hair. NaturStyle achieves a maximum colour fixation process with minimum damage to the hair fibres.

The NaturStyle range provides many colouring and highlighting options and is divided into three sub ranges.

The core NaturStyle range consists of 18 colours that protect the hair and provide full, long lasting colour and cover. They can be mixed to create a shade that is desired.

The NaturStyle Intense range consists of 4 colours that offer alternative vibrant, natural hair colours. These are warm chestnut based colours enriched with lively golden, copper, iridescent or natural tones.

The NaturStyle Illusion range consists of 8 colours is designed to deliver a variation of colour. It gives the hair different tones of colour and levels of shade.

Did You Know that...
most permanent hair colourants currently available on the Australian market contain aggressive ingredients that can irritate your scalp and leave hair limp and damaged? NaturStyle have succeeded in extracting Nature’s colour and essence to produce the 1st permanent hair care colourants with vegetable ingredients that are rich in tone and hue, completely fulfilling the needs of chemically weary consumers and those with sensitive skin. This means you can permanently colour you hair with confidence.

The Ingredients

NaturStyle is a permanent hair colourant in gel form and its formula is a blend of active ingredients with the following characteristics:

HYDROLIZED VEGETABLE PROTEIN (TRITICUM VULGARE, SOY, CORN and AVENA SATIVA):
Cereal protein organic extract. Hydrolyzed plant protein complex with a dermo -protective and hair-restructuring action (Wheat, Soy, Corn and Oats). In hair dyes, it reduces the harshness of surfactants, and it carries out a conditioning and restructuring action. It acts as a protector and moisturiser in for the hair.

AQUA: WATER:
Essential ingredient of our hair colour of which the quality is of prime importance. Its osmotic and de-ionized water is totally sanitized. It is the best water for the manufacture of cosmetics.

PEG-2 OLEAMINE:
Organic extract. An emulsifying agent for the hair. Derived from soy plant. Hypoallergenic, soy has moisturising properties that provide the hair with volume and shine after the colouring process.

COCAMIDE DEA:
Organic extract. Foam booster. Derived from coconut, it contains important revitalizing properties for the hair.

ALCOHOL DENAT:
Denatured alcohol. Organic extract from beet. Cosmetic astringent. It carries out colour in the hair.

OLEIC ACID:
Vegetable organic extract from sunflower. It is a cleansing agent with nourishing and moisturising qualities.

4- AMINO-2-HIDROXYETHIL, P-AMINOPHENOL, M- AMINOPHENOL, N, N-BIS(HYDROXYETHIL) P- PHENYLENEDIAMINE SULFATE, 2-AMINO4HYDROXYETHYLAMINOANISOLE SULFATE:
Colourants for the hair used in very low percentages.

2-METHYLRESORCINOL-4-CHLORORESORCINAL:
Two high quality colourants, which are expensive alternatives to resorcinol and are proven not to have any secondary effects. NaturStyle does NOT contain RESORCINAL. We have avoided using resorcinol due to its known high irritation level.

CETEARYL ALCOHOL-LAURETH-3-CETEARETH-20-CETYL ALCOHOL:
Emulsifier. This is a moisture-carrying vehicle for the hydrogen peroxide. It highly reduces irritation, which may be caused by the hydrogen peroxide in skin-sensitive people. It is very commonly used in facial creams.

PROPYLENE GLYCOL:
Moisturising agent that absorbs water from the air. Contains oxygen. Protects the hair cuticle by gently opening the cells to allow colour penetration inside the hair cortex.

ETHANOLAMINE:
It is a pH adjuster, which allows the simultaneous colour de-action with the hydrogen peroxide to take place. Most permanent hair colourants contain ammonia, which guarantees strong colour change and grey coverage. NaturStyle does not use ammonia because of its highly damaging nature, which with time can affect the hair fibre. Ethanolamine also guarantees permanent non-fading colouring yet does not damage the hair. Strong colour changes must be made colouring two tones at a time however the hair is being protected in the long term.

P- PHENYLENEDIAMINE:
Colour additive for the hair (all types requiring caution statements and patch test). The high quality of this ingredient used in NaturStyle makes a crucial difference in terms of sensitivity and irritation. Being 1 the maximum relative concentration permitted, our hair colours range from a maximum of 0.30 (1N) to a minimum of 0.007 (10N). The low percentage used in our hair colour guarantees minimum irritation.

HYDROGEN PEROXIDE (COLOURFIX):
Chemical. A bleaching and oxidising agent for hair dyes in cosmetic products. It is diluted in water (See Water). We use 6, 7.5, 9 or 12 % depending on the colour.

OXYQUINOLINE SULFATE:
Hydrogen Peroxide stabilising agent.

NUTRIDEEP HAIRCONDTIONER:
Its pH completes the colouring process which is why it is of vital importance to apply it after washing and rinsing. It re-establishes and closes the pores that may remain open after the colouring process and so assuring us of the permanent colour fixation. We recommend this product is massaged thoroughly into hair and left for 2-5 minutes before rinsing out. Aqua (Water), Quarternium 83, Hydrolyzed Vegetable Protein PG-Propil Silanetriol, c 12-15 Alkyl Benzoate, Peg-10 Rapeseed Sterol, Ceramide, Peg-40 Hydrogenate Castor Oil, Perfume (Fragrance), Butyleneglycol, Helianthus Annus (Sunflower Extract), Imidazolinidyl Urea

Colours

NaturStyle is available in a range of 30 colours which can be mixed to make any number of new colours that suite you. NaturStyle colours may also be used over each other in the same way that hair salons use foils.

FAQs

ABOUT THE INGREDIENTS:

Q&A: What is resorcinol & what are its effects on my hair?
Resorcinol is a white crystalline phenol obtained from various resins; it is a common cheap ingredient which is found in most hair colours especially the dark colours.

NaturStyle does not contain resorcinol. We have avoided using resorcinol due to its known high irritation level and its association with various skin conditions including contact dermatitis and other more fatal conditions.

Q&A: What is ammonia & what are its effects on my hair?
Ammonia is extensively used to manufacture fertilisers and a wide variety of nitrogen containing chemicals including hair colourants as it is a very cheap aggressive ingredient that quickly opens the hair cuticle.

NaturStyle does not use ammonia because of its highly damaging nature which with time can affect the hair fibre. Strong colour changes can not be made due to the lack of ammonia, colouring two tones at a time (as suggested by NaturStyle) however protects the hair in the long term.

Q&A: Is quaternary ammonium compounds the same as ammonia?
No, they are in the same family but do not have the same chemical make-up, quaternary ammonium compounds are made up of organic groups.

The quaternary ammonium compounds are used in the hair conditioner as an anti-static agent and are considered to be a very safe ingredient that is used extensively in the cosmetics industry.

Q&A: What is Nutrideep and how does it work?
Nutrideep is the newly formulated conditioner for after colouring application. With Nutrideep, the hair is restructured and protected. Natural shine and texture is revived along with healthy, manageable hair and long lasting colour.

Q&A: Does NaturStyle contain animal ingredients?
No

ABOUT ITS USE AND COLOUR CHOICES:

Q&A: What types of mixtures, hints or useful tips exist?
Within the NaturStyle range, it is possible to mix the core range with the Intense and Illusion ranges to create any number of new colours.

Within each colour sub range, it is possible to mix different tones of the same sub range together to darken or lighten the chosen colour applying 1, 2 or 3 capfuls of the chosen tone.

People with blonde hair who have a tendency to turn a reddish shade can mix up to 50% of their tone with 8A.

To give the N sub range some copper, mahogany or red highlights and depending on the selected N tone, mix with 1, 2 or 3 capfuls of the C, M or R sub range.

Mix a G tone with up to 50% of an N tone to obtain a variation of the N range tone and to guarantee both good coverage and golden highlights.

Q&A: What to do in the case of strong and difficult hair to colour?
In the case of dark tones

Mix 2 capfuls of colourant + 1 capful of mineral water. Apply this mixture to difficult to colour hair and leave for 10 minutes.

Afterwards without washing, apply the remaining colorant mixed with equal amounts of Colour Developer and leave for 20 minutes.

Rinse with water, wash with shampoo, massage with conditioner and rinse again thoroughly with water.

In the case of fair tones

Soak a little cotton wool with colour developer. Massage into the hair for 10 minutes. Colour the hair without rinsing the previously treated area.

Q&A: What do I do in case of stubborn grey hairs?
In the case of dark hair

Mix 2 capfuls of colourant + 1 capful of mineral water. Apply this mixture to strong or grey hair and leave for 10 minutes.

Afterwards without washing, apply the remaining colourant mixedwith equal amounts of Colour Developer and leave for 20 minutes.

Rinse with water, wash with shampoo, massage with conditioner and rinse again thoroughly with water.

In case of fair hair

Soak some cotton wool with 2-3 capfuls of Colour Developer. Massage into area of grey hair for 5-10 minutes. Proceed with normal coloring of the hair without rinsing the previously treated area.

Q&A: How do I treat hair with highlights?
For the first application, never use 9N or 10N tones, except if your hair has a natural, very blonde base. Use 6N-7N tones and mix them in equal amounts with 8A tone.

Q&A: How do I cope with hair that has a tendency to turn reddish shades?
In the case of dark tones

In the case of N and G tones, mix the chosen tone in equal amounts with the 8A tone.

For other tones, mix with the N sub range.

In the case of fair tones

In the case of N and G tones, mix in amounts with the 8A tone.

Q&A: If I have gone through the stages to dye my hair from a dark colour to a light colour and I want to redo my roots, do I need to go through the stages again?
No, you only need to use the colour of your dyed hair, for example if you coloured your hair from 3N to 9N (passing through 5N and 7N first) then you only need to use 9N on the roots. If you have stubborn grey hair follow the stubborn grey hair hint.

Q&A: If my hair is short or I am only doing my roots can I use a NaturStyle pack more than once?
You can mix as much of the colourant and colour developer together as you need, provided you do so in a separate container. Then re-store the two bottles separately and use a small amount when you need it next.

Q&A: What do the numbers refer to on the Illusion World Light and Illusion World Earth Colours?
The first number refers to the tone of the hair and are as follows:

1 - Black

2 - Brown

3 - Dark Chestnut

4 - Chestnut

5 - Light Chestnut

6 - Dark Blonde

7 - Blonde

8 - Light Blonde

9 - Lighter Blonde

10 - Extra Light Blonde

The second number is the priority shade and the third is the tendency of the colour. They are as follows:

1 - Ash

2 - Iridescent

3 - Golden

4 - Copper

5 - Mahogany

6 - Red

7 - Brown

For example, 7.46 Arizona Copper - the hair will result in Blonde with Copper highlights towards Red.

Q&A: What do the letters and numbers in the Core and Intense range refer to?
The letter refers to the colour range and the number refers to the colour level.

There are 7 colour ranges:

N: Natural

M: Mahogany

G: Golden

A: Ash

C: Copper

R: Red

I: Iridescent

The higher the number the lighter the colour.

E.g.: 10N is the lightest colour in the natural range—Light Dawn Blonde.

GENERAL QUESTIONS:

Q&A: I'm pregnant, can I dye my hair?
At NaturStyle we do not recommend the use of any hair colourant while pregnant or breastfeeding.

Q&A: I have a medical condition, can I use NaturStyle?
At NaturStyle we do not recommend the use of any hair colourant if you suffer from a medical condition. Please take the ingredient list to your doctor who will advise you on whether it is appropriate.

Q&A: Where is NaturStyle available from?
Good health food stores and pharmacies

Q&A: Has NaturStyle been tested on animals?
No

Q&A: How long after the initial application of NaturStyle can the product be used again?
We recommend that the product can be used one week after the initial application.